Tag Archives: Facebook

It’s #bookfacefriday!

Tom Osborne "More Than Winning" BookFaceIf you’re on social media (Facebook, Instagram, or Twitter) and interested in libraries, you may have come across the hashtags #bookface or #bookfacefriday.

According to the New York Times “bookface involves strategically lining up your face or another body part alongside a book cover that features a matching body part so that there appears a melding of life and art.”

Mayor Helen Boosalis BookFaceTo highlight some of the Nebraska 150 books, we’ve been posing Library Commission staff (and sometimes their kids!) for our own Bookface Fridays. It’s trickier than you’d think! Fortunately we have a photographer with a great eye, and some good-natured staff!

You can see past bookface photos on the Center for the Book’s Facebook page, or check in every Friday to see the latest shot!

Has anyone at your library posted a #bookfacefriday?

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Best Facebook tip (so far) for fan engagement on your page

Have you ever added a link to the Facebook page you admin and been disappointed with the feed preview for the title of the article or the description? Here’s a very helpful video tutorial on how to change both that title and that description. Below that are steps I took to do the same on the Nebraska Librarians Learning Together page.

Before: What the post looks like with no alterations

Step 1. Insert the link

Step 2. Check the title and description. Are they what you want?

Step 2. Edit the title (catch your audience’s attention) and description (I deleted some text to get to the point)

Step 3. After you attach the link, say something about the link that will compel the audience to follow the link

Step 4. Post

After: Post with alterations. Much better.

The fun begins when page fans comment on your post. They’re engaged!

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Who likes the Facebook page you admin?

As a page admin, I noticed that after Facebook launched the Insights platform for viewing data about my page’s traffic and reach, it was a bit harder to view the list of individuals who liked the page. So, here are three steps I use to get to that list:

1. Along the left of your Page, under the tabs such as Wall and Photos, is a number with the words “like this” under it. This is the number of individuals who like your Page. Click on “like this,” which is a link that will take you to the Insights main page.

2. Along the right of the Insights page is the “See likes” link. Follow that link and a pop-up window shows the list of individuals who like your Page.

3. Scroll through the list to see who likes your page. Previous experience tells me that the listing goes in chronological order from most recent like to oldest like.

Unfortunately, I could not find one topic in the Facebook help center which described how to accomplish this task. If you have any luck, please let me know by commenting below.

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Create a topic calendar for your Facebook page or blog posts

Does it ever get exhausting trying to think up a menu for the week or whip something up on the fly? To simplify my life, I finally decided that we cook Mexican on Tuesdays and Italian on Thursdays. With leftovers two other nights, that only leaves three nights a week that we need to come up with something original. This approach to menu planning has also helped me write out my grocery shopping list each week.

You can apply this menu planning strategy to the maintenance of your library’s Facebook page or blog. With a topical calendar, you’ll be more easily inspired, you’ll narrow your focus, and your fan base will become more engaged as they look forward to your posts. If you include links, you’ll draw your readers to your website…a bonus!

Here’s an example schedule:

  • Monday – New arrivals
  • Tuesday – Collection or database highlight
  • Wednesday – Three-sentence book review, with a link to the item in your catalog
  • Thursday – Upcoming programs/events
  • Friday – Show and tell. Ask fans to post pictures of themselves with what they’ve been reading that week.

Please comment below or e-mail me if you try this. I’d be curious to know how it’s working for you.

Adapted from this “The Nonprofit Facebook Guy” blog post.

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