I’m Gonna Make You Famous: Raising Awareness and Building Community on a Three-Inch Screen

Bob Barringer,  The Schultz-Holmes Memorial Library (MI)

The Schultz-Holmes Memorial Library in Blissfield, Michigan produces the Blissfield Reads series of videos for its Facebook page.  The first video, Blissfield Reads “The Raven,” doubled the number of people who liked the library’s Facebook page in 48 hours, doubling the number of people who get library updates from Facebook.  The videos have become a local topic of conversation, which makes the library a topic of conversation.  The program will focus on a step-by-step demonstration of the planning, recording, editing and marketing process for these videos which can cost little or nothing but time to produce.

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