Developed and presented by Libby Post of Communication Services, the Library Campaign Training Institute will teach attendees how to create, market, and implement an effective advocacy campaign for your library.
(Note: Registration is mandatory, and “seats” in the virtual room are first-come, first serve. All four hour sessions will be recorded and archived for future viewing; registrants will be sent a link after each session to watch the recorded webinar. Thanks in advance for understanding!)
Part 1: Building your Base – July 14, 2016, 12:00, CST
This workshop makes the connection between program and services outreach and building a library’s base of support for advocacy. This workshop details:
- Using recent research as well as preparing public service return on investment calculations.
- How to map a community.
- Options for program development – examples used are the Recreation market and local elected officials.
- Connection between customer service and advocacy.
- Use of social media.
- Managing data.
- Using volunteer messengers.
Part 2: The Best Defense is a Good Offense – July 21, 2016, 12:00, CST
This workshop provides participants with the knowledge needed to:
- Create a campaign plan.
- Recruit volunteer leadership.
- Detail roles and responsibilities.
Part 3: Message, Marketing, & Media – July 28th, 2016, 12:00, CST
This workshop walks participants through:
- How to develop a campaign message using values and emotional branding.
- Integrating that message into campaign outreach.
- Public presentations.
- Using the media to advance the message.
Part 4: Connecting with YES Voters + Part 5: Get out the Vote (Immediately following Part 4): August 4, 2016, 12:00, CST
This workshop details the nuts and bolts of a library field operation including:
- Targeting through using enhanced voter files.
- Phone Banking/Direct Mail/Social Media/Email/Voter Tracking
This workshop brings the previous four together with the ultimate goal of reaching out to Yes voters and getting them to the polls.