Amy Mather will share how she is using contextual outreach to connect with the patrons at Omaha Public Library. Imagine that you are flipping through a magazine and you pause at an advertisement-now pause and think about why. That advertisement means something to you. In order to effectively market library services, we need to figure out how we create those pauses. The pauses or “connections” are created when we listen to our patrons and figure out how to market our collections and services to them.
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