Category Archives: Nebraska Memories

Any good marketer will tell you that you need to continually put your product or service in front of people to make a sale. Today we are bombarded on all sides with commercials and advertising. But years ago there wasn’t such a wide range of media, so how did businesses reach their prospective customers? For some businesses that meant going beyond putting the name of their business on the front of their buildings to spelling out their products on signs meant to catch people’s attention. The Pioneer Drug Store spelled out their interesting combination of products–DRUGS PAINTS OILS GLASS AND WALLPAPER–on the side of the building in the photograph at left. (South side of Front Street looking east from Chestnut Street, Sidney, Nebraska; Cheyenne County Historical Society and Museum Collection) Down the street, Adam Ickes’ Dry Goods Store positioned a sign perpendicular to the street that could be easily read by passersby, at right. (Front Street, Sidney, Nebraska)

Signage advanced to individual letters attached to buildings as in the picture at right with Glidden Paints capitalizing on their corner position by spelling out their name on two sides of the building. And if you have space on the roof, why not lease it to someone else–like Budweiser–for advertising? (Exterior of Glidden Paints Building, The Durham Museum Collection)

Mobile advertising works well, too. Capitol City Tire Company’s truck at left advertises the brand of tires they carried (Capitol City Tire Company; Townsend Studio Collection). And what could be more eye-catching than a group of men walking the street in sandwich board signs promoting the movie Roxie Hart with a pretty Ginger Rogers at right? (Men wearing signs advertising movie; The Durham Museum Collection)

But what could be better than advertising that a person takes home with them? Use a picture of a cute dog and who wouldn’t want to try out the Denver Chop House Restaurant? (Denver Chop House Restaurant doggie, Omaha Public Library collection) Or if a pretty Gibson-style lady is more to your taste, perhaps you would have hung the calendar plate given out by a Papillion bank. (Banking House of A.W. Clarke 1909 calendar plate, Sarpy County Historical Museum Collection)

Targeted advertising can be very profitable. If you attended the Efrem Zimbalist concert in 1919, your program contained an advertisement encouraging you to purchase a Victrola from Ross P. Curtice Co. so that “Zimbalist will play for you in your own home.” (Great artist course: Efrem Zimbalist; Polley Music Library Collection) Or if you attended the Rosa Ponselle concert a few seasons later, your program listed the Victor Records containing her songs also available at Ross P. Curtice Co. (Great artist course presenting Miss Rosa Ponselle, Polley Music Library Collection)

Visit Nebraska Memories to search or browse for more advertising materials or other historical images digitized from photographs, negatives, postcards, maps, lantern slides, books and various materials.

Nebraska Memories is a cooperative project to digitize Nebraska-related historical and cultural heritage materials and make them available to researchers of all ages via the Internet. Nebraska Memories is brought to you by the Nebraska Library Commission. If your institution is interested in participating in Nebraska Memories, see http://nlc.nebraska.gov/nebraskamemories/participation.aspx for more information, or contact Devra Dragos, Technology & Access Services Director.

A recent radio news piece about the redevelopment of an urban area brought to mind a term I first read during a college history course. Palimpsest may be used as a noun, verb or adjective and originally was used in reference to paper or other writing materials which were reused so that the original text was partially erased or obliterated and new text overlay the old. By the nineteenth century the term was used for things which similarly had been layered with something new but still had a trace of the original such as land and buildings.

Take, for instance, the site of the oldest photographic image in Nebraska Memories,  “View looking northwest from 15th and Douglas” (Omaha Public Library Collection). The colorized lantern slide below is from about 1865 and shows Douglas Street from 15th Street to just past 18th Street in Omaha, then the Territorial capital of Nebraska. The roads are dirt (or mud), but houses and other buildings, including the Captiol building on the hill right of center, have been built and trees planted. When Omaha was established in 1854, the topography would have been the same with the land sloping upward from the Missouri River, but it would have been covered in prairie grass as far as the eye could see.

Millions of years ago, Omaha’s locale was close to a large inland sea when dinosaurs roamed the land. Later, glaciers shaped and re-shaped the lay of the land. But we don’t have any images of those times, so back to recorded history…

As Omaha grew, more businesses moved in and started replacing houses as shown in the image to the left (15th and Douglas Streets, Omaha Public Library Collection). In the five years or so since the previous image was taken, building materials have already been upgraded to brick. The building on the corner which features extra architechtural detailing around the windows housed the City Livery stables.

In addition to new buildings, in the 1890s city officials changed the lay of the land with a re-grading project that lowered the steep rise in Douglas Street as seen in the first image. For more details and images, see Re-Shaping Omaha.

By the turn of the twentieth century, houses and trees have disappeared along this section of Douglas. “Downtown” businesses as shown in these two postcards from the Omaha Public Library Collection were being built to serve customers who lived farther out. The Brandeis Building, built in 1906 at 16th and Douglas Streets to house a department store and other businesses, is featured in the postcard to the left and is in the background of the postcard showing “Douglas west from 15th, Omaha, Neb.” at right. However, what goes around comes around–the Brandeis Building now houses apartments and condominiums for those wishing to live downtown.

New buildings grew taller. Built in 1917, the Hotel Fontenelle at 18th and Douglas Streets, shown in a postcard from the Omaha Public Library at left, had all the modern conveniences of the time. But it later changed its shape as seen (or not seen, as the top of the hotel has been changed) in the photograph at right taken from 17th and Douglas Streets in 1945 (Omaha business district, The Durham Museum collection). It would disappear totally from the landscape in 1983.

So, what does that northwest view from 15th and Douglas Streets look like today? If one of the first Omaha residents looked at the Google Earth snapshot at right, they would be totally astonished to see all of those buildings. But the hill that the territorial capitol sat on is still there; perhaps there are other features they would recognize too. Imagine what this area might look like one hundred years from now. We can only hope that someone takes and archives pictures over the decades so that others may see the changes that occur.

Visit Nebraska Memories to search for or browse through many more historical images digitized from photographs, negatives, postcards, maps, lantern slides, books and other materials.

Nebraska Memories is a cooperative project to digitize Nebraska-related historical and cultural heritage materials and make them available to researchers of all ages via the Internet. Nebraska Memories is brought to you by the Nebraska Library Commission. If your institution is interested in participating in Nebraska Memories, see http://nlc.nebraska.gov/nebraskamemories/participation.aspx for more information, or contact Devra Dragos, Technology & Access Services Director.

In this post about Nebraska Memories, I’d like to focus on a collection of photographs from Valley, Nebraska.

The Friends of the Valley Public Library have digitized and described a collection of photographs depicting businesses and members of the local population between the late 1800s and early 1900s in Valley.

The picture to the left is Reid’s Hotel, located at Front and Rine Streets in Valley, Nebraska. It was later sold and renamed the Fitz Hotel. The third owner, Mrs. Connie McKee, renamed the building McKee Hotel and Apartments.

The picture from 1920’s Valley to the right is the Seefus Tavern and confectionary store.  Taken on the sidewalk in front of businesses on the west side of Spruce Street, this black and white photograph shows eight locals and a dog sitting and standing in front of the business.

This black and white photograph shows flooded streets with houses in a distance. Flood waters up to four-feet deep surged through Valley, Nebraska on March 30, 1912, leaving homes full of mud and silt.

There are many more pictures of Valley businesses and the 1912 flood in Nebraska Memories.  Be sure to take a look!

Visit Nebraska Memories to search for or browse through many more historical images digitized from photographs, negatives, postcards, maps, lantern slides, books and other materials.

Nebraska Memories is a cooperative project to digitize Nebraska-related historical and cultural heritage materials and make them available to researchers of all ages via the Internet. Nebraska Memories is brought to you by the Nebraska Library Commission. If your institution is interested in participating in Nebraska Memories, see Participating in Nebraska Memories for more information, or contact Devra Dragos, Technology & Access Services Director.

Just like George Gershwin’s song for the 1935 opera, Porgy and Bess, it’s almost summer time, when thoughts turn to picnics, barbeques, and outdoor fun in general.

Photographs in Nebraska Memories have captured these pursuits over the years.  People barbequing, friends and/or families gathering for picnics, fun playing badminton, baseball or foot racing–these have all been (and continue to be) part of Nebraska’s heritage.

Visit Nebraska Memories to search for or browse through many more historical images like these, digitized from photographs, negatives, postcards, maps, lantern slides, books and other materials.

Nebraska Memories is a cooperative project to digitize Nebraska-related historical and cultural heritage materials and make them available to researchers of all ages via the Internet. Nebraska Memories is brought to you by the Nebraska Library Commission. If your institution is interested in participating in Nebraska Memories, see Introduction to Participating in Nebraska Memories for more information, or contact Devra Dragos, Technology & Access Services Director.