NCompass Live: Program Planning with a Marketing Mindset

Learn how to do ‘Program Planning with a Marketing Mindset’ at your library on next week’s NCompass Live webinar on Wednesday, April 10 at 10am CT.

Libraries have been offering programming for decades, and in many cases the model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. Program planning with a marketing mindset starts with identifying your customer’s needs and wants, then developing programs and services to meet those needs and wants. We’ll discuss how to use research – quantitative and qualitative – to plan and market programs that will engage your customers. We’ll talk about “bundling” programs and services for different audience segments. We’ll also cover how this more strategic approach can save time and resources for your library.

Presenter: Cordelia Anderson, Library Marketing and Communications Consultant, Cordelia Anderson Consulting .

Upcoming NCompass Live shows:

  • April 17 – 2024 One Book One Nebraska: Dancing with the Octopus
  • April 24 – Pretty Sweet Tech: Computers in Libraries 2024 Highlights & Trends

To register for an NCompass Live show, or to listen to recordings of past shows, go to the NCompass Live webpage.

NCompass Live is broadcast live every Wednesday from 10am – 11am Central Time. Convert to your time zone on the Official U.S. Time website.

The show is presented online using the GoTo Webinar online meeting service. Before you attend a session, please see the NLC Online Sessions webpage for detailed information about GoTo Webinar, including system requirements, firewall permissions, and equipment requirements for computer speakers and microphones.

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