Category Archives: Public Relations

Libraries – What a Value!

The formula for calculating “Return on Investment (ROI),” is usually associated with the world of finance, but during the past 10 years, libraries and other non-profit entities have adopted this model for communicating the economic and social value of their institutions to the communities they serve. For example, a study released in January, 2008 by the Friends of the San Francisco Public Library shows that for every dollar spent on the library, the community gains a return of $3.34.
Are you interested in obtaining more information on this popular topic? Then check out our new ROI for Public Libraries wiki. This site contains a definition of ROI, examples of libraries that have completed ROI studies, information about why this type of analysis is important for public libraries, a bibliography, and sources of library Return on Investment Calculators.
Nebraska Library Commission staff will also be presenting a session on this topic at the [obsolete link removed] Public Library and Trustees Section Spring Meetings on May 6th, 8th, and 9th. This program will discuss the “hows” and “whys” of conducting an analysis of your library’s economic impact and how it can become a great tool for library advocacy and a launch pad for successful fundraising efforts.

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Welcome, Stranger: Public Libraries Build the Global Village

Join WebJunction for the next FREE, one hour Spanish Language Outreach In Depth Webinar, Welcome, Stranger: Public Libraries Build the Global Village, on Tuesday, April 29, 12:00-1:00 PM Central Time.
Learn about the recently published report, Welcome, Stranger: Public Libraries Build the Global Village by Urban Libraries Council from report authors, Rick Ashton and Danielle Patrick Milam. Find out five strategies libraries can use to support successful immigrant transitions. The first 75 registrants will receive a free copy of the Welcome, Stranger report.
Instructions for Joining the Webinar.
Note that registration for this webinar is optional. If you wish to register and receive email reminders, please visit the WebJunction Calendar of Events. Otherwise you may follow the instructions above to join the webinar.

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For Dummies® 2008 Library Display Contest

This post was written by guest blogger Susan Franklin of Hastings College Perkins Library.
Hastings College Perkins Library created an entry for the For Dummies® 2008 Library Display Contest. Wiley, publishers of the For Dummies® series, provided a display kit, which included balloons, die-cut hangers, inflatable cubes, and a drawstring bag. Our student assistants and staff added our For Dummies® collection of books, creativity, and cleverness to make the contest theme “For Dummies® Makes Life Easier” spring to life. The theme is carried out by contrasting the books with our Student Association President John Striebel demonstrating the dummy version of each topic. For example, he is pictured writing on a baby using a Sharpie to illustrate his need for the Baby Signing for Dummies book and he is striking the classic Heisman pose for the Fantasy Football for Dummies title . The display is called “For Dummies® Makes Life Easier (even if you’re not a dummy!)” The first folks to view the yellow-and-black eye-catching display received logo-ed giveaways: bookmarks, Sweets for Dummies candies, and lanyards. We’re striving for the grand prize, which will gain our library 50 more For Dummies® titles and a pizza party for the display creators!
Perkins Library Dummies display

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Strategies for the Health Reference Interview with Spanish Speakers

Join WebJunction for the next FREE, one hour Spanish Language Outreach In Depth Webinar, Strategies for the Health Reference Interview with Spanish Speakers, on Tuesday, March 11, 12:00-1:00 PM Central Time.
Listen to Cathy Jacobus and Sol Gomez from Pima County Library share tips and best practices for conducting a reference interview for health information with Spanish speakers. Learn about additional online health information resources to help you assist your Spanish-speaking patrons.
Instructions for Joining the Webinar.
Note that registration for this webinar is optional. If you wish to register and receive email reminders, please visit the WebJunction Calendar of Events. Otherwise you may follow the instructions above to join the webinar.

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Library of Congress Does flickr

You may have already been posting your own family or vacation photos to flickr. Perhaps you attended one of the NLC flickr training sessions in 2007. Well for those interested in historical photographs take a look at a new project by the Library of Congress. The Library of Congress is making 3,000 images from their most popular collections available on flickr in attempt to do two things; provide better access to their collections and to get better information about their holdings from the public via flickr tools such as tagging, notes and comments. Fabulous!
At the Library Commission we will be adding our Carnegie Library photograph collection to flickr. Stay tuned for updates on this project. These are photos that are currently available in our physical archive, in Nebraska Memories, and on our web site, but flickr is one more point of access we can offer and has the added benefit of flickr community tools. Now anyone that runs across a photo can add a comment or tag the photo.
We have discovered some Nebraska related images already up on flickr such as this Nebraska history flickr group. Do you know of any Nebraska libraries with historical photos on flickr? Are you planning on adding any of your historical photos to flickr? See what you can find from Nebraska in the Library of Congress collections or elsewere on flickr and use the tagging, note and comment tools to add to the collective knowledge about those images .

Posted in Public Relations, Technology | 1 Comment

Collaborating with Your Community: WebJunction Rural In Focus Webinar

Join WebJunction on January 24, 12:00 noon MT/ 1:00 pm CT for their next FREE, one-hour Rural In Focus webinar, Collaborating with Your Community.
Wouldn’t it be great to collaborate in 2008? Join Bonnie McKewon, Director of Northwest Iowa Library Service, as she presents a “Top 10” list of ideas to reinvigorate cooperation among libraries. Ideas like shared programming, shared staffing, board and staff development days, countywide wikis, and more will be discussed.
Incorporate these ideas into your workflow, and see the results:

  • Strengthen Relationships
  • Use time and talent more effectively
  • Be more deliberate and find greater purpose
  • Tell even better stories to county supervisors, commissioners, etc.

WebJunction’s monthly Rural In Focus webinars are presented via Live Space, WebJunction’s web conferencing service for libraries.
Find information on joining the webinar, and access to the archives of past webinars, at the Rural In Focus website.
And explore more Services to Rural & Small Libraries on WebJunction.

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April 10 Colloquium Features Humorous Look at Libraries.

The Nebraska Library Commission will again fund a colloquium event inviting Nebraska librarians to come to dinner and explore library issues and trends.
A talk from the creators of Unshelved, the world’s only daily comic strip set in a public library, will be presented in Lincoln at the Spring Colloquium coordinated and arranged for by the Eastern and Southeast Library Systems. Writer Gene Ambaum (the made-up name of a real-life librarian) and co-writer and artist Bill Barnes have been publishing the strip since February 16, 2002. They say, “Some of the stories are made up, some of them are based on real life, and some are absolutely true stories sent to us from our readers. And the stranger the story, the more likely it is to be true.”
Register for the Spring Colloquium, April 10, 5:30-9:30 p.m., Lincoln Cornhusker Hotel, at http://www.selsne.org/SColl08.pdf.

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NLC Web Sites Down Saturday January 5th

IMPORTANT NOTICE!
All Nebraska Library Commission web sites, including NebraskAccess and Nebraska Memories, will be down for 10-12 hours on Saturday, January 5th, beginning at 6am.
This power outage is due to electrical work being done in the Atrium building and affects all NLC web sites. We sincerely apologize for any inconvenience this may cause to your own services.
1. If your library links directly to the database resources from your own library web site, and does not go through or login via the NebraskAccess web site, the power outage will NOT affect your use of the resources.
2. Libraries that use the NebraskAccess web site to link to the databases can use direct links and passwords during the outage. If your library has IP access, you will not need the usernames and passwords from within the library.
3. For those libraries and patrons that use the NebraskAccess web site to link to and login to the databases, you may use the direct links to login to select resources during this time.
A message with the direct database links and passwords has been sent to all Nebraska Library Commission mailing lists. If you did not receive this message, please contact the Reference Desk for the information at 800-307-2665 or 402-471-4016. Please note that the Commission closes at 5:00pm tonight.

Posted in Books & Reading, Education & Training, General, Information Resources, Library Management, Now hiring @ your library, Public Relations, Talking Book & Braille Service (TBBS), Technology, Youth Services | Leave a comment

Gaming at the Grand Island Veterans’ Home

Today’s blog post is courtesy of Janice Rihn, librarian at the Grand Island Veterans’ Home. She has a GREAT gaming success story to share, and we wanted everyone to hear about it directly from her. When you’re done reading Janice’ post, please be sure to follow the link to the newspaper article; it contains some wonderful photos from the event!
This summer I was at the Grand Island Public Library when Celine Stahlnecker, the young adult librarian, pulled me into a room to watch teens playing “Dance Dance Revolution” and “Guitar Hero” using PlayStation 2. They were having such a good time, and were so active. I started wondering if maybe Dance Dance Revolution would work as fun exercise for our members (residents).
Shortly after that, Richard Miller, from the NLC, sent me a couple of e-mails about Wii use with seniors. At the same time, our DHHS Library Consortium ( the libraries at the Beatrice State Developmental Center, Geneva and Kearney Youth Rehabilitation and Training Centers, Hastings, Lincoln and Norfolk Regional Centers and the Grand Island Veterans Home) was looking for ideas for group grants.
I hadn’t played a video game since “Space Invaders.” When I started researching Wii I didn’t even know what to call it or its accessories. Nunchuk? Isn’t that a Ninja fighting tool? I started with the Internet, (of course) then went back to talk to Celine. Richard put me in touch with Susan Knisely, also at the NLC, who helped me tremendously by answering my e-mails in detail. I talked to some of our younger staff about gaming and I read game reviews in all of the newspapers our library subscribes to. I started to get a clue.
I was getting excited about the possibilities. What attracted me the most is that Wii is wireless. I’d experienced Nintendo and Sega games with my sons…wires all over the living room…tripping hazards. Wii was supposed to be easier than the previous video games…fewer buttons to push. And, Wii Sports is active. Susan sent me a link to a video clip of seniors having a great time participating in a Wii bowling tournament. (Erickson Sports’ Nintendo Wii Bowling Championship – Game 1, Game 2, Game 3, Trophy Ceremony) Even people in wheelchairs could bowl. I discovered the Nerf attachments for Wii Sports, and I wanted to play with them.
Unfortunately, my supervisor and the other DHHS consortium members didn’t think Wii would work for our clientele. Fortunately, Dr. King, our medical director was very interested, and told my supervisor that she and her friends wanted to buy a Wii for the GIVH. Unfortunately, she didn’t think that would happen until after Christmas. Fortunately, Susan reminded me of GameStop. I called, and within a few minutes I had a check from Dr. King and was on my way. A cart with a TV, the Wii console, the remotes, nunchuk, games, etc. was set up and put in the PT (Physical Therapy) Department for supervised use.
A few weeks later, after a very short lesson and time spent reading the instruction booklets, I took Wii to a consortium meeting, where everyone could play. The result was instant enthusiasm; the only questions now were about how many Wiis do we need, what size and kind of TV and which games. We started writing our grant.
Last weekend the GIVH hosted our first Wii event, inviting Celine, Susie and the teens from the public library to come Wii with us. Although some of our people had tried Wii bowling in PT, It was a little difficult, at first, to persuade others to try it. After several experienced success, including strikes on their first throw, the rest were anxious to try, too. We divided into two groups and passed the remotes around; everyone got to bowl at least one frame. The kids were great about helping the members with the remotes, and the room was filled with cheering. After bowling, the kids demonstrated “Dance Dance Revolution” and “Guitar Hero” using their library’s PlayStation 2.
If you want to see pictures of Wii joy, and read a little more about the event, go to this link from the Grand Island Independent newspaper:
http://www.theindependent.com/stories/12022007/fea_wiibowl02.shtml
For us, Wii not only provides good physical activity, it also allows members to continue an activity they might have had to give up. It is a social activity. It helps members feel like they are still a part of the world. It is an excellent intergenerational activity. And, it has what I call “the cool factor.” Paris Hilton might say “That’s hot!”
Although I don’t think “Dance Dance Revolution” will work for us, I AM interested in trying Wii Sports with the Nerf attachments. I want to play “Big Brain Academy.” I just read a review of “Super Mario Galaxy” that calls it one of the top 5 games of the year. Hmmm…I remember Mario from my son’s first Nintendo…back in the dark ages. Oh, my goodness! This library chick might be on her way to being COOL!
Janice @ the GIVH

Posted in Public Relations, Technology | 2 Comments

Show off your desk

Michael's Desk
Did you know that there’s a flickr group dedicated to photos of the desks of librarians? (http://www.flickr.com/groups/librariansdesks/) Has your desk been included? Would you like it to be? How about we get as many of our desks here at the commission included. If you have a flickr account, just take a photo of your desk, join the group, and add your photo. If you don’t have a flickr account and don’t want to sign up, just send me the photo via e-mail (please include your name, library name, and location) and I’ll contribute it to the group on your behalf. Let’s show the library world just how (dis)organized we are here in Nebraska.

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Play Games at the NLA/NEMA Annual Conference

Want to try out some of the games that can bring new users into your library?
Come to the Nebraska Library Commission’s exhibit booth at the NLA/NEMA Annual Conference on October 25-26 in Kearney and play them yourself!
We will have consoles set up in the NLC booth throughout the conference with:
Wii Sports – Tennis, Baseball, Golf, Bowling and Boxing
Dance Dance Revolution – PlayStation 2
Guitar Hero II – Xbox 360
You can view pictures of your colleagues playing these games at the NEBASE Annual Meeting held in August.
Come play with us!

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Is your library the Best Small Library in America?

Calling all libraries serving communities of 25,000 or less!
The deadline to nominate your library for Library Journal’s Best Small Library in America is November 5!
This is an amazing opportunity to show off your great rural or small library. The winning library will receive a $15,000 cash award from the Gates Foundation, conference costs for two library representatives to attend the 2008 Public Library Association Conference AND a feature article in Library Journal.
Anyone can nominate a library – the library administration itself, patrons, members of the community, library peers, etc. And, there is no entry fee.
Nominate your favorite Nebraska library today! Nomination guidelines and instructions are on the Best Small Library in America website.

Posted in General, Public Relations | 2 Comments

WebJunction Rural In Focus Webinar

Join WebJunction on October 25, 12:00 noon MT/ 1:00 pm CT for their next FREE, one-hour Rural In Focus webinar, Bringing people together at the library: Rural Libraries as Place.
More and more people are accessing information and resources from home and work computers. Does that mean the physical library will go away? NO WAY! In this session we will talk about the evolving role of the physical library space. We will highlight innovative and interesting rural library examples. Join the Rural In Focus webinar facilitator, Brenda Hough, and guest presenter Cindi Hickey, Continuing Education Librarian and WebJunction Coordinator for the State Library of Kansas.
WebJunction’s monthly Rural In Focus webinars are presented via Live Space, WebJunction’s web conferencing service.
Find information on joining the webinar, and access to the archives of past webinars, at the Rural In Focus website.
And explore more Services to Rural & Small Libraries on WebJunction.

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What tools would help libraries take advantage of the One Book One State opportunity?

We know that library involvement is the key to success of our Nebraska statewide reading efforts. We also know that the staff and volunteers of Nebraska public libraries are very busy with a variety of library services and reading promotion activities. What resources and tools help libraries bring communities together through literature by hosting reading and discussion activities?
Is your library celebrating One Book One Nebraska 2007 by reading Crazy Horse: Strange Man of the Oglalas, by Nebraska author Marie Sandoz? Please comment below about resources that helped with organizing book discussion sessions and other events.
Are you interested in celebrating One Book One Nebraska 2008 by reading Restoring the Burnt Child, by Nebraska’s own State Poet William Kloefkorn? Please comment below with suggestions and ideas for tool that might help to assist with reading/discussion activities, as well as a suggested timeframe for distribution.
Thanks, Mary Jo Ryan

Posted in Books & Reading, Public Relations | 12 Comments

Finding our place

…one library’s epic search for meaning in the world beyond its walls.

(But I want to know who won the bet.)

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Could your library use a few thousand dollars to support adult book discussion programs?

We’ve heard for a long time that adult book discussion programs are great for encouraging readers to come to the library. Currently, libraries in every state but Nebraska and Deleware are set to receive funds to support The Big Read library book discussions. The Big Read is an initiative of the National Endowment for the Arts in partnership with the Institute of Museum and Library Services and in cooperation with Arts Midwest. Big Read grants, ranging from $2,500 – $20,000, are available to revitalize the role of literature in American culture.
Organizations selected to participate in The Big Read will receive a grant, financial support to attend a national orientation meeting, educational and promotional materials for broad distribution, Organizer’s Guide for developing and managing Big Read activities, inclusion of your organization and activities on The Big Read Web site, and the prestige of participating in a highly visible national initiative. Approximately 200 organizations of varying sizes across the country will be selected in this cycle.
Go to www.NEABigRead.org to download the Guidelines and Application.
Questions? Call Arts Midwest at 612.341.0755 or e-mail TheBigRead@artsmidwest.org
Deadlines
Intent to apply deadline (strongly encouraged): June 29, 2007
Application deadline: July 31, 2007
Project activity: January–June 2008
Please comment below to let us know if you intend to apply (or if you don’t, please let us know why). Thanks, Mary Jo Ryan

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Columbus Public Library video one of five finalists in Thomson Gale contest

A Columbus Public Library Board member and his son recently produced and uploaded to YouTube a great short video promoting their library. It’s incredibly creative, using a “pop-up book” theme.
This is a super example of what you can accomplish with local talent and expertise! Others must think so too, as this video is one of five finalists in a Thomson Gale contest challenging folks to “[m]ake a video no shorter than 30 seconds but no longer than two minutes professing a deep, abiding love of libraries, librarians and those who depend on them.”
You can view additional submissions to the contest in the YouTube Librareo Group.

Description: A pop-up book combining digital still images and live footage in 3 dimensional space. The submission is based on a theme of discovering a new world at the Columbus Public Library.

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Recruiting the Next Generation of Nebraska Librarians @ the movies

The Nebraska Library Commission Recruitment Public Service Announcement (PSA) has been getting some great reactions and we are excited about the prospects for launching a statewide marketing campaign this summer. Cindi Hickey reports that the “recruiting video (is) making the rounds in Kansas.” She continues, “You are getting rave reviews for the recruiting trailer in Kansas! Someone found it on YouTube (brilliant placement!) and is passing it around to everybody.”
We hope the PSA sends the message that “library careers are cool, high tech, and service-oriented – an opportunity to make a difference in our communities.” The vision is to have the PSA shown in movie theatres across Nebraska. Since Hollywood has helped to foster many of the outmoded stereotypes and images of librarians, it is appropriate to use the PSA as one of the vehicles to deliver the antidote to these stereotypes. Companion pieces to the PSA will include a movie poster for the theatre lobby, a display with information about educational opportunities, and “movie tickets” to apply for scholarships for training in library skills.
Some library staff and supporters have volunteered to contact the management of local movie theaters to ask them to donate screen time to show the PSA before movie showings and lobby space for poster and display. Ideally, the PSA would be shown in the summer before a movie that might attract a younger audience, specifically people of high school and college age. More volunteers are needed.
Please comment (link below) to let us know what you think of the PSA (see it at https://nlc.nebraska.gov/NowHiring/) and be sure to volunteer to help us get free placement of the PSA in movie theatres this summer.
Thanks, Mary Jo Ryan

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Mayor Promotes Volunteerism

Sheila Jacobs from Lincoln City Libraries and I attended a proclamation signing by Lincoln Mayor Coleen Seng for National Volunteer Week, April 15-21, 2007. Wayne Svoboda from Volunteer Partners worked with the mayor’s office to organize the signing. This has been an easy way to promote volunteerism and bring attention to our libraries.
National Volunteer Week will fall on April 27th to May 3rd in 2008. Points of Light supplies a toolkit with a sample proclamation, media release, and statistics on volunteering. Printing companies have gifts for volunteers. We would enjoy hearing about ideas and resources that have worked for you.
MAYORSIGNSPROC041707.jpg

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Cat in the library

What happens when a cat working construction gets bored and thinks about visiting the library? Find out in this wonderfully fun video from the Denver Public Library. (The DDR scenes are my favorite.)

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