What Accidental Marketers Need to Know Workshop

As you have already heard, library marketing guru Kathy Dempsey is coming to Lincoln in November. We are very lucky to have her do two different presentations for us! On Thursday, November 29, she will be the SELS/ELS Fall Colloquium speaker with the topic “Building Community Partnerships: 25 Ideas in 45 Minutes”. Visit the SELS or ELS websites for more information and to register for the Colloquium. The next day, Friday, November 30, she will present the workshop, “What Accidental Marketers Need to Know”. Description: If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer”— and you’re not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. Then do fun group brainstorming exercises to outline a marketing plan for a program or event you’re planning to have. This workshop will run from 10am to 3pm, with lunch provided for all attendees. For more information and to register for the workshop, go to: http://nlc.nebraska.gov/scripts/calendar/eventshow.asp?ProgId=11723 Speaker Bio: Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 18 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. Kathy is a member of the New Jersey Library Association and chair of its Newsletter Editorial Board. This project was supported in part by the Department of Commerce National Telecommunications and Information Administration (NTIA) Broadband Technology Opportunities Program (BTOP), funded by the American Recovery and Reinvestment Act (ARRA), and the Bill and Melinda Gates Foundation, as administered by the Nebraska Library Commission. This project was supported in part by a grant from the U.S. Institute of Museum and Library Services and was also supported in part by state aid funding appropriated by the Nebraska Legislature, granted and administered by the Nebraska Library Commission.