Overdrive Releases “Big Data” Report

At the London Book Fair, April 16-18, Overdrive released its first “Big Data” report – a snapshot of their March ebook traffic. In that one month, the 5 million visitors to their digital catalog viewed 146 million pages during 12.6 million visits. On average, the many Overdrive-hosted ebook catalogs experienced more than 408,000 visits each day. Almost 60% of readers browsed ebook collections instead of searching for a specific title. The most popular genres: romance, then mysteries, historical fiction, and science fiction/fantasy. Read more about the report in a Library Journal Digital Shift article at http://bit.ly/IXCE6e.