Marketing Computer-based Services in Libraries–It's Good for the Health of Your Library

10:00 – 11:00 a.m. (CT)

NCompass Live: The Power of Word-of-Mouth Marketing

In this totally ‘wired’ time, the commercial world is turning to word-of-mouth marketing (WOMM) as the most powerful form of advertising. This is great news for libraries because WOMM is truly powerful and because we can afford it! In this program you’ll learn:

•What is it?
•Why to do it.
•Who can do it?
•How to do it.
•Where does customer service fit in?

This NCompass Live portion of the day [will also be presented online using the GoToWebinar online meeting service. Please see the NCompass Live website for detailed information about GoToWebinar, including equipment requirements for computer speakers and microphones. If you cannot attend the morning session in Lincoln and wish to register for the morning online session, please register at [obsolete link removed].

11:00 a.m. – noon (CT)

Equipment Demonstration

Try out the computer equipment that has been selected for the Library Broadband Builds Nebraska Communities project, including the ADA-accessible workstation.

Noon – 1:00 p.m. (CT)Lunch provided.

1:00 – 4:00 p.m. (CT)

The Marketing/Communication Gymnasium

Building on the SPA (start planning already) day at the Library Broadband Builds Nebraska Communities Kickoff program in November 2010, please come to this event ready to stretch your strength in listening and presentation skills. We’ll introduce strategies for assessing community needs/wants and developing and delivering an effective message. There will be exercises, but no need to bring a towel.

(NOTE: Libraries are not required to be participants in the Library Broadband Builds Nebraska Communities project to be eligible to attend this day of training.)

Prior to launching a consulting practice, Library Communication Strategies, Inc., Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA). She established the ALA Public Information Office, ALA Public Programs Office, and ALA Graphics program, including the popular Celebrity READ© poster series. She recently completed a term as president of Friends of Libraries USA, now ALTAFF, the Association of Library Trustees, Advocates, Friends and Foundations. Her current work as a consultant is focused on marketing and communication support for libraries.

For Further Information Contact:

Mary Jo Ryan
Nebraska Library Commission
402-471-3434 or 800-307-2665
E-mail

Registration
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