NCompass Live: Anatomy of an Ad Campaign

NCompass live smallJoin us for next week’s NCompass Live, “Anatomy of an Ad Campaign”, on Wednesday, February 18, 10:00-11:00 am Central Time. Heather Imhoff, Head of Public Information Services at Des Plaines (IL) Public Library, will share how the library used state per capita grant funds to plan and launch a multi-channel consumer advertising campaign promoting the eResources available for free with a library card. Includes the who, what, when, where and why as well as real costs, examples of the campaign, and tips for launching a campaign of your own. Upcoming NCompass Live events:
  • February 25 – Tech Talk with Michael Sauers: Adding True SMS Service to an Integrated Library System (ILS)
  • March 4 – Thirteen Things You Might Not Know About National Library of Medicine Resources
  • March 11 – Getting More $$ from Your Book Sales OR Is This Old Book Valuable?
  • March 18 – Discount Shopping with the NLC
For more information, to register for NCompass Live, or to listen to recordings of past events, go to the NCompass Live webpage. NCompass Live is broadcast live every Wednesday from 10am – 11am Central Time. Convert to your time zone on the Official U.S. Time website. The show is presented online using the GoToWebinar online meeting service. Before you attend a session, please see the NLC Online Sessions webpage for detailed information about GoToWebinar, including system requirements, firewall permissions, and equipment requirements for computer speakers and microphones.
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