This month’s BookThing, Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely, gives us a look into decision making.
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.
About the author:
Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University.
Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world
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Since this is my last BookThing post the future of BookThing is currently up in the air. Therefore we are not announcing a title of June at this time. Stay tuned to this blog for further updates.
Please contact the Information Services Team if you’d like to check out any of these titles from the Commission. Thanks.