Thing #90: All Your Memes Are Belong to Us

This month we’re going to take a look at memes; those wonderful “viral ideas” that get passed around online every day. Let’s start by defining just what a meme is. According to Wikipedia:

A meme (/ˈmm/ meem) is “an idea, behavior, or style that spreads from person to person within a culture”. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.

The word meme is a shortening (modeled on gene) of mimeme (from Ancient Greekμίμημαpronounced [míːmɛːma]mīmēma, “imitated thing”, from μιμεῖσθαιmimeisthai, “to imitate”, from μῖμοςmimos, “mime”) coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book included melodies, catch-phrases, fashion, and the technology of building arches.

A meme can be pretty much anything. But, in our case, we’re going to focus on those that propagate online and are generally humorous in nature. An “Internet meme” generally takes either a graphical or video form.  Video memes such as Gangam Style, Happy, and possibly my favorite, the Lawrence Public Library’s Harlem Shake at a stuffed animal sleepover.

You may not find a particular meme funny but that’s the nature of humor. However, many times I’ve found that my not finding a meme funny, is based on the fact that I don’t understand the context or backstory of the meme. In those cases the Internet Meme Database is a great help. For example, if you didn’t understand the video I embedded above, doing a search for Harlem Shake there will explain to you the source and the context.

However, since video creation is a bit more work than this format will support, let’s focus on creating image-based memes.

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Typically, image memes start with a base picture and text, that you can customize to fit the idea you’re trying to get across. For example, the above example is taking the line “Brace yourself, winter is coming” from Game of Thrones, and turning it into a warning that memes are coming.

This next one plays on a “Clean all the things” meme (relating to housework) and instead encourages you to meme all the things.

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There are several sites you can use to create image memes. The one we’ll be focusing on is Imageflip’s Meme Generator.

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Once there, you can generally create your own custom image meme in just a few steps:

  1. Choose which image you wish to start with. You can either scroll through many of the most popular images or search (on the right.)
  2. Check the name of the meme you’ve chosen, that usually gives you a good idea as to what the text should start with. For example: this one is titled “one does not simply”.

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  3. Enter your top and bottom text in the fields provided. Text will automatically resize to fit but don’t go overboard.
  4. You can then adjust the color and size of your text. There are also some more options (like font choice) under “Advanced options.”
  5. There are a few other buttons over your preview which you’re welcome to try out.
  6. Click the Generate Meme button.

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Once you’ve generated your image the popup window will give you the ability to grab the URL for your image to embed or link to it, or automatically send it to various social media platforms. If you want to download your image click the “Go to image page” button. There you’ll find a version that you can right-click and save to your computer.

One thing to keep in mind, similar to advice I give when it comes to twitter, you’re trying to say a lot in not a lot of text. So please keep in mind that when creating such memes, there’s always a chance that someone won’t “get it” and maybe even be offended. In other words, memes such as these aren’t always appropriate.

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Assignment

  1. jih7aInvestigate the Internet Meme Database. Chances are there’s a meme you’ve seen in the recent past that made you go “hmmm.” Here’s your chance to figure out why people find it so amusing.
  2. Head on over to Imageflip’s Meme Generator (or find another online tool) and create an image-based meme or two. We’ll leave the subject matter up to you but if you can tie it to something in your library that would be cool.
  3. In your blog post let us know what you think of memes and share the ones you created. Some things to think about:
    • Is there a meme you find particularly funny? Why?
    • Is there one you just don’t understand and feel you never will?
    • Can you see a use for such images by your library?

 

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Book Thing #39: What the Dormouse Said by John Markoff

This month’s BookThing takes us back into the early history of modern computing with What the Dormouse Said by John Markoff.

From Amazon.com:

What the Doormouse SaidMost histories of the personal computer industry focus on technology or business. John Markoff’s landmark book is about the culture and consciousness behind the first PCs—the culture being counter– and the consciousness expanded, sometimes chemically. It’s a brilliant evocation of Stanford, California, in the 1960s and ’70s, where a group of visionaries set out to turn computers into a means for freeing minds and information. In these pages one encounters Ken Kesey and the phone hacker Cap’n Crunch, est and LSD, The Whole Earth Catalog and the Homebrew Computer Lab. What the Dormouse Said is a poignant, funny, and inspiring book by one of the smartest technology writers around.

 

About the author:

John MarkoffJohn Markoff, senior writer for The New York Times, writes for the paper’s science section.

He began writing about technology in 1976 and joined The Times in 1988. He gained some notoriety several years ago when he stated that he thought blogs might be the CB radio of the 21st century. He still believes that.

In 2013, he was part of the team awarded the Pulitzer Prize for Explanatory Reporting “for its penetrating look into business practices by Apple and other technology companies that illustrates the darker side of a changing global economy for workers and consumers.” (Source)

To earn 3 CE credits answer the following three questions in a 300 word blog post or a three minute video posted to your blog:

  1. What did you / what can librarians learn from this book?
  2. How might the focus of this book impact library service?
  3. How might the focus of this book impact library users?

If you would like to plan ahead, next month’s book will be Predictably Irrational: The HIdden Forces That Shape Our Decisions by Dan Ariely.

Please contact the Information Services Team if you’d like to check out any of these titles from the Commission. Thanks.

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Thing #89: QR Codes

This month’s Thing has been borrowed and modified from the ANZ 23 Mobile Things program, run by the ALIA NGAC (Australian Library and Information Association New Generation Advisory Committee) and New Professionals Network NZ.

They’re popping up everywhere! Those little boxes that you can scan with a mobile phone. Welcome to the world of QR Codes – Quick Response Codes.

QR codes are useful IF your library patrons know what to do with them and if your staff knows how to generate them to connect your physical and online spaces.

So what do these boxes/codes look like? Here’s one:

QRCode

 

 

If you know how to scan QR Codes, why not find out what this links to?

Let’s find out a little more about these boxes – but don’t look too closely, as you might start seeing pictures in them. :-)

What are they? What do they do? Who invented them?

QR Codes were originally invented in 1994 by Denso Wave, a Japanese company that is a subsidiary of Toyota Motor Corporation in their quest to track car parts during the automotive assembly process. They are 2 dimensional barcodes that provide substantially more flexibility than standard barcodes. Standard barcodes can only contain 20 alpha-numeric characters. QR Codes can contain 7,089 numeric or 4,296 alphanumeric characters, including non-alphabet characters, such as Japanese and Chinese characters. This gives much greater flexibility. QR Codes boomed throughout Japan in the 1990s, as people recognised the marketing potential of them. They then gained huge popularity in the USA and other parts of the world through the 2000s.

They can provide links to company web addresses, competition pages, information sign-up pages, email contact forms etc. Unlike barcodes, they can be read from any direction. Some QR codes even interact with your smartphone so that your phone automatically dials a certain number. QR codes in magazines and/or books often take readers to additional online content.

Here’s a great video introduction to QR Codes:

You can see QR Codes anywhere where a company, organisation, or person wants to market a product to, provide more information to, or connect with, other people. Possible locations for QR codes include marketing posters, billboards, static displays, items of mail, business cards, QR code tattoos on skin, a wide range of products, product packaging, labels, information signs for tourists, t-shirts, stickers, wine bottles, on teachers webpages and worksheets etc. etc. They’ve even been used on tombstones, to provide information about the person interred!. (I’m sure there are more places where QR codes are seen… where else have you seen a QR code?) QR codes can also be generated on your smartphone for discount vouchers, tickets and other entry documentation, then when you arrive at the place the voucher/ticket etc. is for, the shopkeeper can scan the QR code on your phone. This can be used for store discounts as well.

How easy is it to create QR codes?

QR codes are REALLY easy to create. You just have to post the web address of whatever you want the QR code to link to into one of the hundreds code creators on the Internet, such as:

  • Kaywa
  • QR Code Generator
  • QR Stuff
  • Use QRpedia to create a QR code to link to a Wikipedia article of your choice.
  • URL shortener site goo.gl can also generate QR codes, and it also tracks viewing statistics. After your short URL has been created, click “Details” to see the QR code.

How can you read QR codes?

There are many QR reader apps available for all the varieties of smartphone that are out there. These are just a few of the options:

What possibilities are there for libraries in the use of QR codes?

A number of libraries are already using QR codes very successfully in meeting the needs of their customers.

Dutch libraries use QR codes in a project encouraging kids to read more – QR Codes in books link to videos of kids recommending the book.

Immersive Library project at NTU Libraries – QR codes provide streamed audio biographies as well as bibliographies of business leaders.

QR Code Christmas Display – QR codes on books link to related videos and information.

QR Code Quest: a Library Scavenger Hunt

Where in the Library is Carmen Sandiego?: An Interactive Library Mystery Game

A public library that only uses QR codes – An Austrian city without a public library plasters QR codes with free books throughout its streets.

There are even more stories of libraries using QR codes in the Library Success: A Best Practices Wiki.

Assignment

  1. Use one of the QR Code Generators to create your own QR Code.
  2. If you have a smartphone, download one of the QR Code Readers and use it to scan any QR codes you can find.
  3. Create a blog post about your exploration of QR Codes. Include a QR Code you created in your blog post, so we can see what you came up with. Some ideas to think about:
    • Are QR Codes just a passing fad or a brilliant marketing and outreach tool?
    • Are they easy or difficult to create and use?
    • How can libraries get more creative with QR Codes?
    • Do you have any stories of trying out QR Codes in your library that have either worked or not worked?
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Book Thing #38: Cyberbooks by Ben Bova

We’re going fictional again with this Month’s BookThing: Cyberbooks by Ben Bova.

From Amazon.com:

CyberbooksComputer genius Carl Lewis has invented the “Cyberbook”, an electronic device that instantly and inexpensively brings the written word to the masses. But not everyone warms to Carl’s ideas. Add corporate spies, authors threatening to strike, and a wave of mysterious murders, and you have Ben Bova at his best.

 

 

 

 

About the authors:

Ben BovaBorn in Philadelphia, Ben Bova worked as a newspaper reporter, a technical editor for Project Vanguard (the first American satellite program), and a science writer and marketing manager for Avco Everett Research Laboratory, before being appointed editor of Analog, one of the leading science fiction magazines, in 1971. After leaving Analog in 1978, he continued his editorial work in science fiction, serving as fiction editor of Omni for several years and editing a number of anthologies and lines of books, including the “Ben Bova Presents” series for Tor. He has won science fiction’s Hugo Award for Best Editor six times.

A published SF author from the late 1950s onward, Bova is one of the field’s leading writers of “hard SF,” science fiction based on plausible science and engineering. Among his dozens of novels are Millennium, The Kinsman Saga, Colony, Orion, Peacekeepers, Privateers, and the Voyagers series. Much of his recent work, including Mars, Venus, Jupiter, Saturn, The Precipice, and The Rock Rats, falls into the continuity he calls “The Grand Tour,” a large-scale saga of the near-future exploration and development of our solar system.

A President Emeritus of the National Space Society and a past president of Science-fiction and Fantasy Writers of America, in 2001 Dr. Bova was elected a Fellow of the American Association for the Advancement of Science (AAAS). He lives in Naples, Florida, with his wife, the well-known literary agent Barbara Bova.

To earn 2 CE credits answer the following three questions in a 300 word blog post or a three minute video posted to your blog:

  1. What did you / what can librarians learn from this book?
  2. How might the focus of this book impact library service?
  3. How might the focus of this book impact library users?

If you would like to plan ahead, next month’s book will be What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry by John Markoff.

Please contact the Information Services Team if you’d like to check out any of these titles from the Commission. Thanks.

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Thing #88: Zamzar

Zamzar logoThis month we’re going to take a look at a simple yet powerful tool. Once that you might not need every day, but will make you someone’s hero when you pull it out of your online toolbox: Zamzar

Public computers, or even staff computers, without the proper software to deal with certain files can be the bane of a library’s existence. So, what do you do when a patron comes in with a Works document and you don’t have anything to open it with?

Zamzar to the rescue!

Zamzar supports over 1200 different conversions – Video Converter, Audio Converter, Music Converter, eBook Converter, Image Converter, CAD Converter – THE multipurpose converter

At it’s most simple level all you need to do is upload the file, choose what format to convert it to, enter an e-mail address, and click convert. Once the conversion has finished, the submitted e-mail address will receive a message with a link to the converted file. (How long the conversion takes will vary, but it usually just takes a few minutes.)

Additionally, you can switch to the URL Converter tab, and instead of uploading a file, submit the URL of a file or Web page you wish to convert.

You do not need to sign up for an account, but if you do, you’ll be given the ability to convert larger files (up to 1GB instead of the free 100MB,) have them keep your converted files for a longer period of time, and be able to get back to those files easily without needing to keep the e-mail.

So, give it a shot. Find some files and convert them to other formats. Then let us know what you think of the service?

Assignment

  1. Pick a few files and convert them.
  2. Write a blog post about your experience. Some things to think about:
    1. How good were the conversions?
    2. How long did conversion take on average?
    3. Was there a situation in the past for which you wish you knew of this tool?
    4. Are you aware of other tools that perform a similar service? If so, how do they compare to Zamzar?
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